Walkthrough
TL;DR
I am a proven Product Marketer with 5 years of experience leading teams across design, content, PPC, marketing ops, conversion rate optimization, etc, with 17 awesome folks reporting to me. Our execution had a direct impact on product runways, digital strategy, and savings north of 3 million dollars/year.
I was also a member of BETSOL’s leadership team, studying root cause issues of employee engagement.
Why hire me?
Im reliable. I’ll go above and beyond to ensure things get done.
5 years of experience. Initially, I assumed the velocity of work was all that mattered. Later, I realized it’s all about people and growing together.
I am a tech-savvy marketer. With AI now getting integrated into marketing pipelines, you need someone who can execute without extensive IT handholding. Most marketers won’t be this tech-savvy, but I am, as I was a great Flutter app developer in college.
The Real Version!
Hello there! 👋 Welcome to my corner of the internet. If you're wondering why this space exists, let me share a bit of my journey with you.
As someone who has been on both sides of the job application process, I know the importance of proving one's salt. Whether you're a recruiter gauging if I'm the right fit, or a future manager exploring my skill set, you're in the perfect spot.
What drives me? Marketing SaaS products. It makes me come alive. It’s rewarding to craft strategies that make our products the go-to choice for our ideal customers. To build that degree of emotional trust at every touchpoint is challenging, and I love challenging. Over the past 8 years, I’ve dived headfirst into various marketing roles, driven purely by my enthusiasm for the field, choosing projects for their learning curves, regardless of the paycheck.
This blog is my canvas. Here, I share my process as I explore companies that intrigue me and tackle their positioning or messaging challenges. It’s not just about showcasing my expertise, but also sharing my process in hopes it could help you.
I’m reliable and pour my heart into my work. At some point in the next 10 years, I want to be as good as Ryan Reynolds at marketing products (that guy’s a genius).
If my passion shows through and want to learn more about me or better, interview me, just send me a connection request on LinkedIn (profile URL).
If email works better → you can reach me at “authenticryanis@gmail.com".
